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Ruffles iconRuffles
Original Potato Chips

Ruffles Original Potato Chips

79

BUYARY SCORE

Classic, crisp, and perfectly salted chips praised for taste and texture, with some packaging concerns.

Ruffles Original Potato Chips are the quintessential crinkle-cut crunchers designed for snackers who demand sturdy, dip-friendly chips that don’t crumble under pressure. With their trademarked deep ridges and thicker cut, they deliver a satisfying snap praised by both experts and fans alike. The classic, slightly salty flavor hits just right—perfect for parties or solo munching—but some users report occasional packaging woes with crushed bags. Priced at about a dollar an ounce, these crisps offer solid value through convenience and consistent freshness in single-serve packs. Their enduring appeal rests on dependable texture more than bold potato punch—a reliable crowd-pleaser with minor delivery hiccups shaping the overall experience.

Peanut-Free
Tree-Nut-Free
Dairy-Free
Soy-Free
Egg-Free
Shellfish-Free
Fish-Free
Sesame-Free
Gluten-Free
Single-Serve
On-The-Go
Ready-To-Eat
Shelf-Stable
Plant-Based
High-Fat
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The Scoreboard

Does this actually make your everyday life better? Considers health, habits, and environmental impact over time.

64

FIT

87

EXPERTS

79

USERS

82

VALUE

Benefits

🥔

Real potato base

Provides familiar whole-food flavor and potassium; less additive-heavy than ultra-processed alternatives.

🎉

Great for dipping

Ridges hold dips and chips better, enhancing social snacking and reducing soggy failures.

🥇

Simple ingredients

Short list (potatoes, oils, salt) signals lower ultra-processing versus heavily flavored competitors.

🎒

Snack-sized packs

Ten 1oz bags enable easy portioning, helpful for mindful snacking when busy or socializing.

🛒

Affordable and available

Low per-ounce cost and broad retail presence make occasional enjoyment accessible to many.

Trade-Offs

🫀

Fat and sodium load

Fried in oils and salted (10g fat, 150mg sodium); may be less ideal for sensitive diets.

🛢️

Oils' environmental cost

Multiple refined frying oils increase agricultural and carbon footprint versus sustainable, baked alternatives.

📦

Packaging and waste

Single-use bags add plastic waste and can arrive crushed, increasing packaging and food waste.

🥀

Low nutrient density

Provides some potassium but low fiber and protein compared with whole-food snack options.

🧠

Overeat risk

Salt-and-fat profile stimulates reward pathways, which can encourage impulsive snacking and extra calories.

Nutrition Facts

7 servings per container

Serving sizeAbout 12 Chips (28g)

Amount per serving

Calories160
% Daily Value*
Total Fat 10g13%
Saturated Fat 1.5g7%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 150mg7%
Total Carbohydrate 15g6%
Dietary Fiber 1g5%
Total Sugars
Protein 2g
Vitamin D 0mcg0%
Calcium 10mg0%
Iron 0.6mg2%
Potassium 350mg6%
Vitamin C6%

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Peanut-FreeTree-Nut-FreeDairy-FreeSoy-FreeEgg-FreeShellfish-FreeFish-FreeSesame-FreeGluten-FreePlant-BasedHigh-Fat

Ingredients

PotatoesSunflower OilCorn OilCanola OilSalt

Alternatives

Ruffles Original Potato Chips deliver a familiar, crunchy dip-friendly snack but do so using high oil and salt levels that raise concerns about ingredient integrity and environmental footprint. It preserves immediate snacking satisfaction and durability for dips while trading off long-term well-being and supply-chain impacts. Consider corn tortilla chips or roasted chickpea snacks as alternative snack categories.
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Publications

1 LEADING PUBLICATION REVIEWS


94

Logo of Food & Wine

Andee Gosnell from Food & Wine highlights Ruffles Original Potato Chips as the quintessential crinkle-cut chip, evoking nostalgic memories of summer barbecues and movie nights. Praised for their perfect size, thickness, and signature ridges, Ruffles stand out as ideal for dipping, especially with tangy fried pickle dip, or as a crunchy pizza garnish. While the review celebrates Ruffles’ classic appeal and satisfying texture, it places them within a broader context of tested brands, noting that other chips like Cape Cod Kettle Cooked and Trader Joe’s classic chips excelled in flavor complexity and crispness. Gosnell’s detailed, blind taste test approach offers a balanced perspective, emphasizing Ruffles’ enduring popularity and versatility without overstating their superiority. The review’s enthusiasm for Ruffles is warm but measured, recognizing them as a reliable, crowd-pleasing choice among a competitive field of quality potato chips.

By Andee Gosnell
April 29, 2025
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YouTube

2 LEADING EXPERT & INFLUENCER REVIEWS


84

Youtube IconFoodFights

FoodFights offers a balanced, moderately positive comparison of Ruffles Original Potato Chips versus Lay’s Wavy. They highlight Ruffles’ lighter salt and crisp texture but note it breaks more easily and has less potato flavor than Lay’s thicker, crunchier, and saltier chips. The reviewer prefers Lay’s for dip durability and stronger taste, emphasizing personal preference.

April 17, 2020

78

Youtube Iconjason callan

Buddy Jones praises Ruffles Original Potato Chips for their classic ridged texture and nostalgic appeal, giving them an 8.5/10. He fondly recalls trying various chip flavors growing up and appreciates the sturdiness of Ruffles’ “flavor curves.” While not deeply detailed, his review conveys genuine enjoyment and a warm, casual enthusiasm.

September 6, 2020
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Store Reviews

CUSTOMER REVIEWS FROM 1 STORE


85

Logo of Target

Users on Target consistently praise Ruffles Original Potato Chips for their distinctive ridged texture, which enhances crunchiness and makes them ideal for dipping. Many highlight the chips’ satisfying saltiness and sturdy build, noting they hold up well with dips like French onion or guacamole. Reviewers appreciate the classic, unchanged flavor and clean ingredients, often calling Ruffles their go-to snack for parties and everyday enjoyment. Several customers mention the chips’ ability to satisfy cravings, with one expecting moms even crediting them for easing morning sickness. However, some users report issues with packaging and product condition upon delivery, frequently encountering crushed or broken chips due to poor packing alongside heavy items. A few reviewers express concerns about occasional stale or overly greasy chips, and some find the texture too hard, causing discomfort while eating. A minority also point out that the chips can be excessively salty or question the use of healthier oils. Overall, Target shoppers value Ruffles Original for their taste, texture, and dip-friendly design, while urging improvements in packaging to prevent damage during shipping.

4 Stars / Some verified reviews

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Forum Reviews

CUSTOMER REVIEWS FROM 1 FORUM


76

Logo of Reddit

Reddit users generally express a mildly positive sentiment toward Ruffles Original Potato Chips, appreciating their classic taste and texture, with some noting the familiar experience they provide. Discussions highlight the product’s design and flavor as satisfactory but not exceptional, with occasional comments on the dip pairings enhancing the overall enjoyment. While there is little mention of performance or value concerns, some users express neutrality, indicating the chips meet expectations without standing out significantly. Overall, the consensus leans toward a reliable, enjoyable snack option, with few critiques and a steady appreciation for its traditional appeal.

Many comments

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In-Depth Review

Highlights Icon

Highlights

  • Signature ridged design
    Enhances sturdiness and crunch
  • Crisp texture
    Fresh, snappy bite
  • Thicker cut
    Provides sturdier chips for scooping
  • Strong dip performance
    Holds dips without sogginess
  • Single-serve convenience
    Ten 1oz portable bags
  • Accessible per-ounce value
    Approximately $1 per ounce
Considerations Icon

Considerations

  • Shipping damage risk
    Bags may arrive crushed or punctured
  • Short freshness window
    Best within 60–90 days
  • High fat and sodium
    Fried, salty; eat in moderation
  • Milder potato flavor
    Less intense potato taste reported
  • Occasional stale or greasy packs
    Some reports of stale or greasy chips
  • Limited returnability
    Food items generally non-returnable

With a legacy rooted in mid-century innovation, these chips have carved out a niche as the go-to snack for those who crave patented deep serrated ridges that elevate crunch and dip performance. Known for their thicker, sturdier cut, they stand up where others crumble—perfect for parties, picnics, or solo snacking sessions demanding reliability. The classic flavor hits just right with a fresh, crisp texture that’s not too brittle nor soggy—a balancing act many competitors strive to master. While rivals might boast bolder tastes or heftier builds, this offering shines by marrying nostalgia with everyday practicality through its convenient single-serve packaging. Snackers who value both tradition and functionality will appreciate how it holds dips like guacamole without losing integrity—and while packaging durability occasionally trips up delivery expectations, the chips themselves rarely disappoint. Ready to find out why these crisps remain crowd favorites? Let’s unpack what makes their design and freshness worth savoring bite after satisfying bite.

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Packaging Durability

While single-serve bags score high marks for portability and freshness preservation, packaging woes occasionally sour experiences as crushed or punctured bags surface during shipping mishaps—especially through certain sellers lacking protective measures. Despite secure transaction promises behind purchase points, maintaining crisp integrity en route remains an area ripe for improvement since damaged goods undercut otherwise stellar enjoyment potential within this brand’s typically reliable offering landscape.

Texture and Crispness

When it comes to munchability, these chips deliver with a satisfying crisp texture that strikes the perfect balance—not too brittle yet not soggy either. Experts note their lighter salt presence complements rather than overwhelms, while fans love how each chip snaps cleanly without turning to dust in your fingers. This textural harmony ensures every bite feels fresh and lively, making them an ideal choice for those craving classic crunch paired with reliability.

Ridge Design

Dive into the signature trademarked deep serrated ridges that make these chips a standout. These corrugated edges aren't just for show—they provide extra sturdiness and texture, transforming every bite into a crunchy adventure. This clever design isn't just nostalgic flair; it’s engineered to boost flavor absorption and dip retention, earning genuine praise from users who swear by their enhanced snack-time experience. The patented ridge innovation remains a defining feature that keeps Ruffles Original ahead in the crunch game.

Chip Thickness and Sturdiness

Thicker is better here: Ruffles' robust cut lends remarkable durability that's key when scooping dips or grabbing handfuls at parties. Their sturdy build outperforms many flat competitors, preventing frustrating breakage mid-snack—though some find they can be slightly more fragile compared to Lay's heftier options. Still, this thickness enhances mouthfeel delightfully while providing dependable structure for communal snacking moments where flimsiness simply won’t do.

Dip-Holding Performance

The real magic of these ridged beauties lies in their exceptional ability to cradle dips securely without surrendering sogginess quickly—a true feat of design chemistry! Users consistently applaud how well these chips cling onto everything from guacamole to French onion dip thanks to enhanced dip retention powered by the deeper ridge geometry. It turns casual nibbling into gourmet pairing sessions where flavor meets function seamlessly on every chip-shaped scoop.

Conclusion

The secret sauce lies in those trademarked deep serrated ridges, which don’t just crunch—they hold dips like a pro, turning casual snacking into an art form. The chips’ thicker, sturdier cut strikes a sweet spot between fragility and firmness, delivering satisfying resistance without the dreaded crumble. Fans and experts alike celebrate the fresh, crisp texture that avoids sogginess while keeping saltiness in check—a delicate balance not every chip masters. Packaging’s convenience is undeniable with its handy single-serve bags, though occasional bruises during shipping remind us it’s no fortress. Freshness thrives within a modest shelf life; better to snack sooner than later for peak enjoyment. Ideal for gatherings where dip durability counts more than bold potato punch or artisanal flair, these crisps carve out their niche as reliable classics rather than flavor rebels. They may not reinvent the wheel but excel at holding steady—proof that sometimes enduring design beats fleeting novelty every time.

Feature Scores Icon

Feature Scores

This reflects reviews and ratings from established critics, journalists, and users who have evaluated the item. Their opinions provide a comprehensive assessment.

Performance

Crunchiness

4/5

Freshness Retention

3/5

Texture Consistency

4/5

Portion Size Accuracy

5/5

Breakage Rate

3/5

Value

Price to Weight Value

4/5

Pack Size Options

3/5

Premium Positioning

2/5

Design

Packaging Visual Appeal

4/5

Packaging Functionality

3/5

Ease of Opening

4/5

Health

Calories per Serving

2/5

Sodium Content

2/5

Use of Natural Ingredients

4/5

Additives and Preservatives

3/5

Safety

Food Safety Controls

4/5

Allergen Labeling Clarity

4/5

Sustainability

Sourcing Transparency

2/5

Packaging Recyclability

1/5

Manufacturing Waste

2/5

Experience Style

Flavor Variety

2/5

Snack Convenience

5/5

Shareability

4/5

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Specifications

This section outlines the product's key facts, covering essential features, details, dimensions, materials, and any unique characteristics that define its functionality and usability.

Performance

Value

Design

Safety

Sustainability

Experience Style

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Frequently Asked Questions


5 Questions