Generative widgets.

Fixed widget types answer known questions. Generative widgets invert it: you write a brief — in the theme editor, the dashboard, or the markup itself — and Buyary composes a trust experience from its evidence blocks to match your merchandising, design system, and customer journey.

<buyary-widget type="generative"
  brief="Lead with the score at a glance, then honest tradeoffs
         and who this is really for.">
</buyary-widget>

Try briefs live on the demo storefront →

The boundary

The brief controls presentation: which evidence blocks appear, their order, tone of framing, density, theme. It cannot touch conclusions: scores, verdicts, quotes, claim checks, and fit assessments come from the published evaluation, verbatim. A brief asking to “hide the considerations” gets a widget without a tradeoffs block — it never gets softened tradeoffs. That separation is what makes a generative widget still worth trusting.

How it works

1. The brief is compiled — once, not per page view — into a layout spec: an ordered list of evidence blocks (score, verdict, consensus, quotes, fit, claims, tradeoffs, ingredients) plus presentation hints. The compiler honors mention order (“lead with…, then…”), exclusions (“no quotes”, “everything except the tradeoffs”), density (“compact”), whole-surface switches (“a small dark badge”, “a light strip”), theme, and accent colors — and it’s category-aware: an ingredient block only renders where an ingredient analysis exists.
2. The spec is cached with the widget config; shoppers get a static, CDN-cached render. Generation cost is paid at design time, never at browse time.
3. The widget hydrates the spec with the product’s live evaluation data — the same data every fixed widget uses.

Labeling

Synthesized content is always labeled as synthesized (“synthesized by Buyary”, “Generated to your brief”), real quotes stay verbatim and attributed, and nothing generated is ever presented as a customer’s words — consistent with the FTC’s Consumer Reviews rule and, more to the point, with being a trust company.