Expert & Creator
Independent testing, reviews, and product expertise.
Who We Are
About Buyary
Buyary helps people and businesses make better product decisions by transforming fragmented reviews, research, product data, and real-world experiences into transparent, evidence-based intelligence.
Product information today is scattered across expert reviews, customer feedback, videos, specifications, forums, research, and brand messaging. Buyary brings those signals together, evaluates them in context, and explains what matters, where tradeoffs exist, and which products best fit different needs.
Our methodology is designed by Buyary's founding team and supported by human quality review. Learn more about our people, standards, and approach throughout this page and in our Methodology and Editorial Standards resources.
Our
Mission
Buyary exists to make product understanding more transparent, evidence-based, and useful. We believe people should be able to see not only which products are recommended, but also why they are recommended, where they fall short, and which tradeoffs matter most for different users and situations.
Our mission is to organize the world's product knowledge into trusted intelligence that helps consumers make confident decisions and helps businesses and AI systems better understand products, preferences, and markets.
Transparent
Trust starts with clarity. Our goal is to explain where information comes from, how evaluations are created, what signals matter most, and where uncertainty or disagreement exists.
Buyary is designed to help people understand the reasoning behind an evaluation, not just the final score.
Origin Story
Why We Built
Buyary
Product research is broken. Important information is scattered across expert tests, retailer pages, brand claims, video reviews, forums, customer experiences, and technical specifications.
Many purchases have long-term consequences, including cost, reliability, safety, usability, maintenance, and tradeoffs that only become clear after ownership.
"We built Buyary because people deserve product intelligence designed around evidence, context, and personal fit, not noise, hype, or incomplete signals."
What Buyary Analyzes
Full MethodologyCustomer Feedback
Ratings, reviews, discussions, and real-world ownership experiences.
Data & Specs
Technical information, benchmarks, features, and product details.
Scientific Research
Peer-reviewed research and credible studies where relevant.
The goal is to organize these signals into a clearer evaluation framework, one that reflects both product quality and real-world fit for different types of users.
The Architects
Our Founders
Buyary was founded by Christian Shelton, Janelle Tiulentino, Piotr Jurczenko, and Taylor Zavattero to build the product intelligence layer for the AI era.
The founding team brings experience across consumer technology, AI systems, product development, research, marketplace operations, and large-scale digital platforms.
Christian Shelton
CEO
Christian co-founded Geekatoo and grew it to an acquisition by HelloTech, where he later served as Chief Growth Officer. He has spent his career building platforms that help people make better, more trustworthy decisions online. At Buyary, he leads product strategy and the shopper experience. He holds a BA in History and Political Science from UC Berkeley, an MSc in Management, Organisations, and Governance from the London School of Economics, and an MPP in Business and Government from Harvard's Kennedy School of Government.
Janelle Tiulentino
Design Engineering
Janelle was the sixth engineer at Snap, joining the company in its earliest days and staying through its growth into a public company. She went on to serve as a Research Software Engineer at Stanford University School of Medicine, working on AI-assisted care and stroke recovery research. She later co-founded and served as CTO of Talentdrop, a hiring platform backed by Y Combinator. At Buyary, she shapes the user experience and front-end design approach, translating complex product evidence into interfaces that are clear and easy for shoppers to use. She holds a B.S. and M.S. in Computer Science from Stanford University.
Piotr Jurczenko
CTO
Piotr is a software engineer and AI systems builder with experience at Capgemini and nearly a decade of enterprise engineering work. He co-founded Buyary and built its automated product intelligence pipeline from the ground up, the system that processes thousands of data points across reviews, research, and product information to generate structured, transparent scores. At Buyary, he leads all technical infrastructure, with a focus on making product scoring consistent, scalable, and auditable. He holds a B.S. in Automation and Robotics from Wroclaw University of Science and Technology.
Taylor Zavattero
Content & Operations
Taylor spent over eight years at HelloTech in progressive leadership roles, including VP of Operations and VP of Partner Success, overseeing operations across marketplace ecosystems serving Walmart, Target, Comcast, Amazon, and other major partners. He previously served as VP of Operations at Geekatoo, where he and Christian first worked together building consumer-facing marketplace infrastructure. At Buyary, he leads content and research operations, helping ensure product evidence is organized, evaluated, and presented accurately and fairly. He holds a B.A. in Anthropology from Central Connecticut State University.
Editorial Standards
Buyary's evaluation process is guided by documented standards for accuracy, transparency, independence, and evidence quality. Commercial relationships, including affiliate partnerships, API services, and data intelligence products, do not determine Buyary Scores, rankings, or editorial conclusions.
Read Full PoliciesOur methodology evaluates products based on evidence, tradeoffs, and usefulness, not brand payments or popularity alone. Buyary does not rely on a single reviewer, influencer, publication, retailer, or affiliate partner.
We combine multiple evidence types, identify areas of agreement and disagreement, and explain how those signals influence an evaluation. Our responsibility is to help people understand the evidence behind product decisions.
IndependenceAccuracyTransparency
As Buyary expands, some categories may include additional review processes and subject-matter expertise where appropriate, especially in areas requiring additional caution or specialized knowledge.
Responsibility & Scope
Buyary is designed to support better product decisions, not replace professional medical, financial, or legal advice. For higher-stakes categories, Buyary may apply additional review standards and more conservative evidence thresholds where appropriate.
Corrections &
Accountability
If you believe information on Buyary is inaccurate, incomplete, outdated, or missing important context, we encourage you to contact us. We review credible correction requests and incorporate verified updates.