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The Scoreboard
Does this improve your life? Considers, health, habits, and environmental impact.
Benefits
Trade-Offs
Trimethylsiloxysilicate and isododecane deliver all-day oil control; unlike silicone-free options.
Multiple siloxanes indicate heavy synthetic processing that can persist environmentally versus biodegradable alternatives.
Sodium hyaluronate and tocopherol hydrate skin, offering protection unlike stripping matte formulas.
Phenoxyethanol and chlorphenesin preserve product but carry minor safety debates for sensitive users.
Silicone esters and pigments create medium-to-full, skin-like coverage, differing from heavier oil-based foundations.
Reports show slight oxidation and shade warmth, which complicates daily matching for users.
Volatile solvents like isododecane and methyl trimethicone feel lightweight, reducing makeup fatigue.
Film-formers like trimethylsiloxysilicate can cling to flakes, making dry skin appear patchy.
Isododecane and PEG-silicones increase refinement; may irritate reactive skin versus gentler bases.
Benefits
Trimethylsiloxysilicate and isododecane deliver all-day oil control; unlike silicone-free options.
Sodium hyaluronate and tocopherol hydrate skin, offering protection unlike stripping matte formulas.
Silicone esters and pigments create medium-to-full, skin-like coverage, differing from heavier oil-based foundations.
Volatile solvents like isododecane and methyl trimethicone feel lightweight, reducing makeup fatigue.
Trade-Offs
Multiple siloxanes indicate heavy synthetic processing that can persist environmentally versus biodegradable alternatives.
Phenoxyethanol and chlorphenesin preserve product but carry minor safety debates for sensitive users.
Reports show slight oxidation and shade warmth, which complicates daily matching for users.
Film-formers like trimethylsiloxysilicate can cling to flakes, making dry skin appear patchy.
Isododecane and PEG-silicones increase refinement; may irritate reactive skin versus gentler bases.
Ingredient Insights
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Publications
1 LEADING PUBLICATION REVIEWS
Beautyworkers highlights the Too Faced Born This Way Soft Matte Foundation as a lightweight, soft matte formula that delivers buildable, medium-to-full coverage with a natural finish. The reviewer appreciates its comfortable wear and subtle glow, noting it feels almost weightless on the skin and requires no additional powder. However, they caution that the foundation oxidizes slightly and can cling to dry patches, particularly on the forehead, which detracts from an otherwise flawless appearance on other areas like the cheeks. The foundation’s tendency to transfer onto phones is also noted as a drawback. Ultimately, Beautyworkers recommends this foundation primarily for those with oily skin who want a soft matte look, while advising those with combination or dehydrated skin to avoid it. The review offers a balanced perspective with practical insights on shade matching challenges and wear performance, making it a thoughtful, experience-based evaluation rather than a purely promotional endorsement.
YouTube
7 LEADING EXPERT & INFLUENCER REVIEWS
All Beauty By SarahAll Beauty By Sarah praises the Too Faced Born This Way Soft Matte Foundation for its lightweight, buildable medium coverage and effective oil control, especially in high humidity. She highlights its soft matte finish that doesn’t feel drying and its compatibility with cream products. Minor shine appears after hours, but overall, she finds it long-lasting and suitable for oily skin.
Fayy LeneeFayy Lenee praises the Too Faced Born This Way Soft Matte Foundation for its true matte finish, effective oil control, and comfortable wear on oily skin. She highlights its medium buildable coverage and long-lasting performance over 8+ hours, noting it looks more natural as it settles. She cautions dry skin users may find it too matte.
All Beauty By SarahAll Beauty By Sarah praises the Too Faced Born This Way Soft Matte Foundation for its lightweight, buildable medium coverage and effective oil control, especially in high humidity. She highlights its soft matte finish that doesn’t feel drying and its compatibility with cream products. Minor shine appears after hours, but overall, she finds it long-lasting and suitable for oily skin.
Fayy LeneeFayy Lenee praises the Too Faced Born This Way Soft Matte Foundation for its true matte finish, effective oil control, and comfortable wear on oily skin. She highlights its medium buildable coverage and long-lasting performance over 8+ hours, noting it looks more natural as it settles. She cautions dry skin users may find it too matte.
All Beauty By SarahAll Beauty By Sarah praises the Too Faced Born This Way Soft Matte Foundation for its lightweight, buildable medium coverage and effective oil control, especially in high humidity. She highlights its soft matte finish that doesn’t feel drying and its compatibility with cream products. Minor shine appears after hours, but overall, she finds it long-lasting and suitable for oily skin.
Fayy LeneeFayy Lenee praises the Too Faced Born This Way Soft Matte Foundation for its true matte finish, effective oil control, and comfortable wear on oily skin. She highlights its medium buildable coverage and long-lasting performance over 8+ hours, noting it looks more natural as it settles. She cautions dry skin users may find it too matte.
All Beauty By SarahAll Beauty By Sarah praises the Too Faced Born This Way Soft Matte Foundation for its lightweight, buildable medium coverage and effective oil control, especially in high humidity. She highlights its soft matte finish that doesn’t feel drying and its compatibility with cream products. Minor shine appears after hours, but overall, she finds it long-lasting and suitable for oily skin.
Fayy LeneeFayy Lenee praises the Too Faced Born This Way Soft Matte Foundation for its true matte finish, effective oil control, and comfortable wear on oily skin. She highlights its medium buildable coverage and long-lasting performance over 8+ hours, noting it looks more natural as it settles. She cautions dry skin users may find it too matte.
Social
2 INFLUENCER REVIEWS
Aleisha Budget BeautyAleisha Budget Beauty highlights the Too Faced Born This Way Soft Matte Foundation as a lightweight, natural-looking formula with light to medium coverage that suits oily skin well. She appreciates its thin texture, decent wear throughout the day, and the complementary Soft Blur Flexible Finish Setting Powder for oil control without dryness. While she notes it’s not her go-to due to dry skin, she values the foundation’s natural finish and subtle coverage that lets freckles and blemishes show through. Overall, Aleisha finds these Too Faced releases impressive and enjoyable to use, recommending them especially for those with oilier skin types. She shares a genuine, balanced perspective, praising the products’ performance and packaging while acknowledging her personal skin type limits enthusiasm, making this a thoughtful, positive endorsement.
Cosmina MarinescuCosmina Marinescu raves about the Too Faced Born This Way Soft Matte Foundation, praising its lightweight, blendable formula, excellent medium-to-full coverage, and soft matte finish that looks flawless even under artificial light. She highlights its hydration, pore-blurring effect, and water-resistant properties, sharing a detailed first impression with side-by-side application. Overall, Cosmina enthusiastically recommends the foundation, giving it a perfect score for first impressions and expressing love for the formula’s feel and performance. While she plans to test its wear throughout the day, her initial verdict is highly positive, encouraging followers to try it and stay tuned for more Too Faced reviews.
Store Reviews
CUSTOMER REVIEWS FROM 3 STORES
Users on Sephora express mixed feelings about the Too Faced Born This Way Soft Matte Foundation, with many longtime fans lamenting the reformulation and packaging changes. Several reviewers emphasize that the original formula, especially the previous 24-hour matte version in the glass bottle, offered superior longevity, oil control, and color accuracy. They report that the new formula oxidizes quickly, separates on oily skin, and sometimes appears cakey or patchy after a few hours. Some also note that the shade range and undertones shifted, causing mismatches and an unnatural orange tint for certain skin tones. On the other hand, a notable portion of users praise the new formula for its softer matte finish, easier blendability, and lightweight feel. Reviewers with oily or combination skin highlight its impressive oil control and long-lasting wear, even in humid or active conditions, without feeling heavy or drying. Many appreciate the buildable coverage and pore-blurring effect, describing it as a great option for daily wear or special occasions. However, some caution that it dries quickly, requiring swift application, and may not suit very dry skin without proper prep. Unique insights from Sephora reviewers include the observation that the new packaging, a plastic tube, feels less premium and may deliver product faster, leading to quicker usage compared to the old glass bottle. Additionally, a few users mention that while the foundation excels in controlling shine and sweat, it can separate around the nose and mouth over extended wear. Others find the scent unusual but not overpowering. Overall, Sephora customers remain divided: many mourn the loss of the original formula’s flawless finish and durability, while others embrace the new version’s improved blendability and comfortable matte look, especially for oily skin types.
4.4 Stars / Many verified reviews
Users on Ulta Beauty express strong dissatisfaction with the Too Faced Born This Way Soft Matte Foundation, especially when comparing it to the original matte formula. Many reviewers lament the reformulation, noting that the new foundation dries quickly, blends poorly, and emphasizes pores and fine lines, resulting in a cakey or patchy appearance after just a few hours. Customers with oily skin report that it fails to maintain a matte finish, often becoming oily or separating throughout the day despite proper priming and setting. Several highlight that the shade range feels inconsistent, with some shades appearing lighter or more orange than before, complicating color matching. On the other hand, a smaller group of users appreciates the lightweight feel and natural finish, praising its initial coverage and comfort, particularly for those with combination or oily skin types. Some find it less heavy than comparable high-end foundations and enjoy the cooler tone options now available. However, packaging changes also draw criticism for being less functional and more prone to product waste. Overall, Ulta Beauty reviewers overwhelmingly prefer the discontinued original matte formula, describing it as long-lasting, pore-blurring, and reliable in various climates. They urge Too Faced to bring back the original product, as the current Soft Matte version struggles with longevity, coverage consistency, and maintaining a true matte finish.
2.3 Stars / Few verified reviews
Users on Sephora express mixed feelings about the Too Faced Born This Way Soft Matte Foundation, with many longtime fans lamenting the reformulation and packaging changes. Several reviewers emphasize that the original formula, especially the previous 24-hour matte version in the glass bottle, offered superior longevity, oil control, and color accuracy. They report that the new formula oxidizes quickly, separates on oily skin, and sometimes appears cakey or patchy after a few hours. Some also note that the shade range and undertones shifted, causing mismatches and an unnatural orange tint for certain skin tones. On the other hand, a notable portion of users praise the new formula for its softer matte finish, easier blendability, and lightweight feel. Reviewers with oily or combination skin highlight its impressive oil control and long-lasting wear, even in humid or active conditions, without feeling heavy or drying. Many appreciate the buildable coverage and pore-blurring effect, describing it as a great option for daily wear or special occasions. However, some caution that it dries quickly, requiring swift application, and may not suit very dry skin without proper prep. Unique insights from Sephora reviewers include the observation that the new packaging, a plastic tube, feels less premium and may deliver product faster, leading to quicker usage compared to the old glass bottle. Additionally, a few users mention that while the foundation excels in controlling shine and sweat, it can separate around the nose and mouth over extended wear. Others find the scent unusual but not overpowering. Overall, Sephora customers remain divided: many mourn the loss of the original formula’s flawless finish and durability, while others embrace the new version’s improved blendability and comfortable matte look, especially for oily skin types.
4.4 Stars / Many verified reviews
Users on Ulta Beauty express strong dissatisfaction with the Too Faced Born This Way Soft Matte Foundation, especially when comparing it to the original matte formula. Many reviewers lament the reformulation, noting that the new foundation dries quickly, blends poorly, and emphasizes pores and fine lines, resulting in a cakey or patchy appearance after just a few hours. Customers with oily skin report that it fails to maintain a matte finish, often becoming oily or separating throughout the day despite proper priming and setting. Several highlight that the shade range feels inconsistent, with some shades appearing lighter or more orange than before, complicating color matching. On the other hand, a smaller group of users appreciates the lightweight feel and natural finish, praising its initial coverage and comfort, particularly for those with combination or oily skin types. Some find it less heavy than comparable high-end foundations and enjoy the cooler tone options now available. However, packaging changes also draw criticism for being less functional and more prone to product waste. Overall, Ulta Beauty reviewers overwhelmingly prefer the discontinued original matte formula, describing it as long-lasting, pore-blurring, and reliable in various climates. They urge Too Faced to bring back the original product, as the current Soft Matte version struggles with longevity, coverage consistency, and maintaining a true matte finish.
2.3 Stars / Few verified reviews
Forum Reviews
CUSTOMER REVIEWS FROM 1 FORUM
Reddit users express mixed feelings about the Too Faced Born This Way Soft Matte Foundation, with many longtime fans disappointed by the reformulation and packaging changes. While some appreciate the foundation’s natural, skin-like finish and oil control, others find the new formula patchy, less effective, and poorly matched in shade range, leading to frustration among those with oily or pale skin. The design shift to a plastic squeeze tube is widely criticized for feeling cheap compared to the previous glass bottle. Price concerns are common, with many feeling the cost is too high for the perceived drop in quality. New shoppers tend to be more neutral or cautiously optimistic, whereas those upgrading from the original matte version often express dissatisfaction and a sense of loss. Overall, the sentiment leans negative due to performance and value issues despite some appreciation for the foundation’s aesthetic and finish.
Many comments
In-Depth Review
Highlights
- •Coverage & buildabilityMedium-to-full, buildable coverage
- •Oil controlEffective shine reduction
- •Soft matte finishNatural soft matte finish
- •Shade range & color match30 shades, color-true matches
- •Hydrating ingredientsIncludes sodium hyaluronate and extracts
- •Longwear claimAdvertised waterproof/sweat resistance
Considerations
- •Reformulation and packaging changeFormula and packaging changes
- •Variable longevityVariable wear time reported
- •Dry-skin compatibilityMay feel drying for some
- •Transfer potentialSome users note transfer
- •Packaging quality concernsShift from glass to tube displeases
- •Shade shift/oxidationReports of oxidizing/yellowing
Too Faced’s Born This Way Soft Matte Foundation enters the premium matte market with a promise of medium-to-full buildable coverage and a soft matte finish that balances hydration and oil control, ideal for those battling shine without sacrificing moisture. Positioned as waterproof and sweat-resistant, it aims to offer up to 24 hours of wear—though real-world endurance varies by user. With over 30 shades available, its color-true matching system seeks inclusivity across diverse skin tones. The water-based formula boasts a lightweight texture praised for seamless blending alongside concealers, while packaging shifts from glass to a more travel-friendly tube spark mixed reactions. Perfectly suited for oily or combination skin types craving natural yet durable makeup, this foundation invites users to explore how its performance in coverage, longevity, shade range, texture, and design stack up against expectations—and whether it truly lives up to the brand’s bold claims about soft-matte perfection.
Shade Range & Color Match
Finding "your shade" can be an elusive quest but here there’s good news: offering over 30 shades spanning neutral to golden undertones ensures broad inclusivity across light to deep complexions. Many praise its color-true formulation, noting accurate matches that reduce returns or trial errors—a crucial feature in today’s diverse beauty landscape where precision means confidence right from application through daylong wear.
Oil Control & Matte Finish
For those battling midday shine, this product promises impressive immediate and all-day oil control, catering especially well to oily and combination skin types. It sports a soft matte finish that avoids flat dryness while minimizing pores—a tricky balance many foundations miss. Users report feeling confident in its mattifying power without the tightness typical of matte formulas, reinforcing claims of being both effective and comfortable during long wear.
Texture & Blendability
A velvety feel paired with effortless blending elevates any foundation experience—and this one doesn’t disappoint with its water-based formula designed for smooth application using brushes or sponges alike. Reviewers highlight how well it melds into skin without patchiness or heaviness even after layering multiple times; combined with non-caking behavior, this delivers consistent radiance throughout the day making it suitable for everyday use where flawless finish matters most.
Longevity / Wear Resistance
Staying power is everything when makeup meets marathon days; this foundation boasts up to 24-hour wear backed by waterproof and sweat-resistant properties. However, real-world feedback shows mixed results on longevity—some applaud its endurance while others note fading after several hours under certain conditions. Despite these varied experiences, the formula’s resistance against creasing keeps it competitive among longwear contenders aiming at active lifestyles.
Coverage & Buildability
Dive into coverage that plays nice with your skin. This foundation offers medium-to-full buildable coverage allowing you to layer without the dreaded cakey look, a key factor for users seeking versatility in wear. The formula smooths imperfections while staying lightweight, delivering a natural finish praised by experts and users alike. Its ability to blend seamlessly makes it perfect for those who want control over their desired look without sacrificing comfort or texture, proving its place as a go-to choice for customizable complexion perfection.
Conclusion
Wrapping up the story, this foundation stakes its claim with buildable medium-to-full coverage that lets you tailor your look without a heavy mask. Its oil control and soft matte finish win points for balancing shine and hydration, though wear time earns mixed reviews—some find it lasts all day; others less so. The shade range impresses with 30+ options, delivering solid color accuracy to suit diverse tones. Texture-wise, it glides on smoothly with commendable blendability, making layering a breeze. Packaging shifts from glass to a squeeze tube split opinions but offers practical dispensing for daily use. While not flawless in every facet, this formula stands as an appealing choice for those craving natural yet controlled mattification paired with flexible application—a blend of strengths that make it worth serious consideration among matte foundations aiming to marry comfort and performance seamlessly.
Feature Scores
This reflects reviews and ratings from established critics, journalists, and users who have evaluated the item. Their opinions provide a comprehensive assessment.
Performance
Coverage Level
4/5
Longevity
4/5
Transfer Resistance
3/5
Oil Control
4/5
Hydration Level
4/5
Shade Matching Accuracy
4/5
Buildability
5/5
Value
Price Competitiveness
3/5
Value for Money
4/5
Design
Packaging Aesthetics
3/5
Packaging Functionality
4/5
Applicator Design
3/5
Health
Non comedogenic
5/5
Hypoallergenic Formulation
3/5
Active Skincare Ingredients
4/5
SPF Protection
TBD
Safety
Regulatory Compliance
3/5
Microbial Safety
TBD
Contamination Risk
3/5
Sustainability
Recyclability of Packaging
3/5
Refillable Options
1/5
Sustainable Ingredients Sourcing
2/5
Cruelty Free Status
5/5
Experience Style
Ease of Application
4/5
Blendability
4/5
Customization Options
4/5
Shade Matching Tools
3/5
Range of Formulations
4/5
Specifications
This section outlines the product's key facts, covering essential features, details, dimensions, materials, and any unique characteristics that define its functionality and usability.
Performance
Value
Design
Safety
Sustainability
Experience Style
Frequently Asked Questions
6 Questions
Also Consider
8 Options
