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Publications
1 LEADING PUBLICATION REVIEWS
Morgan Ashley Parker from Popsugar highlights the refreshing and invigorating experience of using Adwoa Beauty Baomint Moisturizing Shampoo, praising its unique triple-mint blend that delivers a cool, tingling sensation and a candy-cane-like scent that transforms the shower into a spa-like moment. The shampoo’s formulation, which includes baobab oil to mimic natural sebum, effectively cleanses and nourishes a dry scalp, earning a permanent spot in the reviewer’s hair-care routine. Parker also appreciates the complementary Baomint Deep Conditioning Treatment, noting its nutrient-rich oils and versatility for different hair textures, especially thicker hair. The Protect + Shine Oil Blend and Leave-In Conditioning Styler receive positive mentions for their lightweight hydration and frizz control, with practical usage tips shared. While the review is enthusiastic and detailed, it balances excitement with practical insights, making it clear that the products deliver salon-quality results at home without requiring elaborate steps.
YouTube
3 LEADING EXPERT & INFLUENCER REVIEWS
Alyssa Marie enthusiastically praises Adwoa Beauty Baomint Moisturizing Shampoo for its creamy texture, subtle minty tingle, and effective cleansing without stripping moisture. She highlights its scalp-soothing benefits and excellent curl softness and definition, noting minor rinsing challenges and slight frizz. Overall, she highly recommends this premium, Black-owned brand.
Embrace Natural Beauty enthusiastically praises Adwoa Beauty Baomint Moisturizing Shampoo for its moisturizing, slip-enhancing formula and refreshing minty scent. She highlights its effectiveness on 4C hair, ease of detangling, and lasting curl definition up to eight days. The review includes detailed application tips and founder insights, balancing personal experience with product expertise.
Alyssa Marie enthusiastically praises Adwoa Beauty Baomint Moisturizing Shampoo for its creamy texture, subtle minty tingle, and effective cleansing without stripping moisture. She highlights its scalp-soothing benefits and excellent curl softness and definition, noting minor rinsing challenges and slight frizz. Overall, she highly recommends this premium, Black-owned brand.
Embrace Natural Beauty enthusiastically praises Adwoa Beauty Baomint Moisturizing Shampoo for its moisturizing, slip-enhancing formula and refreshing minty scent. She highlights its effectiveness on 4C hair, ease of detangling, and lasting curl definition up to eight days. The review includes detailed application tips and founder insights, balancing personal experience with product expertise.
Store Reviews
CUSTOMER REVIEWS FROM 2 STORES
Amazon users praise the Adwoa Beauty Baomint Moisturizing Shampoo for promoting noticeable hair growth, with several sharing that their hair grew 2-3 inches every couple of months. Reviewers highlight its ability to deeply cleanse without stripping moisture, often mentioning how it removes buildup effectively in just one wash. Many appreciate the shampoo’s refreshing minty scent and the tingling sensation it leaves on the scalp, which adds to the invigorating experience. Customers with 4c and natural hair types find it especially beneficial, noting that it leaves their hair soft, moisturized, and manageable. Some users emphasize that a little product goes a long way, making it suitable even for shorter hair. While most consider the price justified by the quality and results, a few express reservations about its value, citing the smaller bottle size. Additionally, shoppers value that the brand is Black-owned, which adds to their positive perception. Overall, Amazon reviewers consistently recommend this shampoo for those seeking growth, hydration, and a clean, fresh feel.
4.4 Stars / Some verified reviews
Users on Sephora praise the Adwoa Beauty Baomint Moisturizing Shampoo for its targeted formulation that truly caters to textured, curly, and coily hair types. Many highlight how the shampoo delivers deep moisture without stripping natural oils, leaving hair soft, defined, and manageable. Reviewers appreciate the unique, sophisticated mint scent that provides a refreshing, cooling scalp sensation, often describing it as a spa-like experience. Several users note the shampoo’s concentrated, creamy texture requires thorough wetting and careful application to achieve optimal lather and cleansing, which differs from traditional foaming shampoos. This approach helps maintain moisture balance and reduces breakage, with some reporting improved hair growth and scalp health. While the shampoo excels for thick, dry, and kinky hair, some customers with fine or straight hair find it too heavy or greasy, occasionally experiencing residue or tangling. A few mention that the formula’s essential oils and menthol may irritate sensitive scalps, suggesting a fragrance-free version could benefit those prone to contact dermatitis. Others observe a learning curve in usage, needing multiple washes or scalp massagers to fully cleanse and lather. Despite these nuances, many users credit the shampoo with transforming their hair care routine, especially when paired with complementary Adwoa Beauty products like the deep conditioner and leave-in treatments. Overall, Sephora reviewers celebrate this shampoo as a luxurious, moisturizing cleanser that supports hair strength and scalp comfort, particularly for textured hair seeking hydration and definition. The product’s botanical-rich formula and distinctive minty aroma stand out as uncommon features that elevate the washing experience beyond basic cleansing.
4.2 Stars / Some verified reviews
Forum Reviews
CUSTOMER REVIEWS FROM 1 FORUM
Reddit users generally express positive sentiment toward the Adwoa Beauty Baomint Moisturizing Shampoo, highlighting its strong moisturizing properties, especially for those with dry or sensitive scalp conditions. Many appreciate its effectiveness in improving hair health without causing irritation, noting it as a reliable staple in their haircare routine. While most feedback is favorable, some users mention a learning curve in usage or prefer combining it with other treatments for optimal results. Overall, the shampoo is praised for its performance and gentle formulation, making it a well-regarded choice among both new shoppers and those upgrading their haircare regimen.
Few comments
In-Depth Review
Highlights
- •Moisturizing performanceLeaves curls soft and hydrated
- •Scalp stimulation & growthPromotes circulation and baby-hair reports
- •Sulfate-free cleansingCleans without stripping natural oils
- •Curl definition & detanglingImproves manageability and curl clumping
- •Invigorating mint sensationCooling peppermint/spearmint/wintergreen boost
- •Marketed as vegan/cruelty-freeClaims vegan ingredients and no testing
Considerations
- •Low latherRequires extra wetting to foam
- •Can dry fine hairMint and usage may cause dryness
- •Packaging inconsistencySome shipments lack a pump
- •Perceived premium pricingSeen as mid–high price segment
- •Intermittent availabilityOccasional stockouts and backorders reported
- •Rinsing nuanceThicker formula may feel sudsy after rinse
Adwoa Beauty’s Baomint Moisturizing Shampoo is crafted for textured hair types craving a gentle yet effective cleanse. Known for its sulfate-free formula enriched with baobab and Jamaican black castor oils, this shampoo promises to hydrate while removing buildup without stripping natural moisture. Infused with a refreshing blend of peppermint, spearmint, and wintergreen oils, it delivers an invigorating scalp sensation that supports circulation and soothing relief from dryness or itchiness. Users praise its ability to enhance curl definition alongside manageable detangling—an edge in the crowded market of moisturizing cleansers tailored for Type 3 and 4 curls. While the texture leans creamy with modest lathering, packaging choices vary between pump-equipped bottles and simpler designs. This product suits those who prioritize scalp health as much as softness and shine—perfect if you want your wash day routine to feel like a spa moment rather than just another chore. Keep reading to uncover what sets this shampoo apart beneath the surface foam!

Texture & Lather Behavior
With a creamy consistency reminiscent of lightweight co-washes rather than traditional sudsy shampoos, this product requires patience during application but rewards users with substantial slip aiding detangling efforts. Its low-foam nature may surprise those expecting copious bubbles; however, experts note this aligns well with sulfate-free formulations prioritizing gentleness over flashy foam volume. Shaking before use prevents separation of nourishing oils ensuring consistent texture each wash—a small ritual enhancing overall user satisfaction.

Cleansing Effectiveness (Non-stripping)
This shampoo is designed to clean deeply yet gently by employing coconut-derived surfactants combined with soothing aloe juice that avoid stripping essential oils from delicate textures. Feedback confirms its ability to remove product buildup effectively while preserving natural moisture balance—critical for kinky or coily hair types prone to dryness post-wash. Though lather is modest compared to foaming shampoos, thorough wetting ensures efficient cleansing paired with lasting freshness and comfort on the scalp.
Moisturizing Performance
Dive into hydration with this shampoo’s blend of baobab oil, Jamaican black castor oil, and aloe leaf juice, which deliver a powerful moisturizing punch tailored for textured hair. Users report enhanced softness and easier detangling after use, confirming the brand's promise of restoring natural moisture without weighing curls down. This formula excels at balancing cleanliness with rich hydration—perfect for those craving soft, defined curls every wash day. It’s not just hype; it leaves hair feeling nurtured and resilient.
Scalp Soothing & Stimulation
Experience a refreshing scalp wake-up call thanks to the multi-mint complex featuring peppermint, spearmint, and wintergreen oils that provide cooling relief while stimulating circulation. Reviewers appreciate how these ingredients help soothe dry or itchy scalps without irritation when used properly. The gentle tingling sensation doubles as an invigorating treat during cleansing, supporting scalp health over time—a key factor in maintaining luscious locks free from discomfort or buildup.

Conclusion
Wrapping up, this shampoo blends moisturizing performance with a sulfate-free cleanse that respects textured hair’s delicate balance. Its invigorating mint blend doubles as both scalp soother and stimulator, though the subtle lather requires patience to coax into action. Experts applaud its transparent and safe ingredient profile featuring baobab and castor oils, while users note packaging quirks like inconsistent pump availability. This formula shines brightest for those seeking a clean yet hydrating wash day ritual without sacrificing curl definition or scalp comfort. However, fine-haired folks might find the cooling agents slightly drying if overused. The creamy texture invites deliberate application rather than rush—rewarding attentiveness with softness and shine. In essence, it delivers a sensory experience wrapped in thoughtful formulation, ideal for curl enthusiasts craving more than just basic cleansing but less fuss than salon appointments demand.
Feature Scores
This reflects reviews and ratings from established critics, journalists, and users who have evaluated the item. Their opinions provide a comprehensive assessment.
Performance
Cleansing Effectiveness
5/5
Lather Quality
3/5
Moisturizing Performance
5/5
Scalp Soothing
4/5
Color Protection
4/5
Strengthening
4/5
Residue-Free Rinse
4/5
Value
Price to Quality Ratio
4/5
Concentration
4/5
Availability
3/5
Design
Packaging Aesthetics
4/5
Dispensing Control
3/5
Bottle Ergonomics
4/5
Health
Ingredient Transparency
5/5
Sulfate-Free Formulation
5/5
Paraben-Free Formulation
5/5
Low Fragrance Allergen Load
4/5
Sustainability
Recyclable Packaging
4/5
Experience Style
Scent Variety
4/5
Ease of Use
4/5
Specifications
This section outlines the product's key facts, covering essential features, details, dimensions, materials, and any unique characteristics that define its functionality and usability.
Performance
Value
Design
Safety
Sustainability
Experience Style
Frequently Asked Questions
10 Questions















