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Custom Shampoo
Prose Custom Shampoo

Prose Custom Shampoo

75
BUYARY SCOREAbove Average

Personalized, gentle cleansing with ethical ingredients praised, but conditioner slip and price noted.

Prose Custom Shampoo is the bespoke beauty buffet for those tired of one-size-fits-all haircare, offering personalized formulations that promise to tame frizz and hydrate without harsh sulfates. Experts applaud its mild cleansing agent and clever skincare actives like AHA and hyaluronic acid, though users flag the conditioner’s slip struggles—a curly-haired conundrum. The luxe price tags reflect a tailored experience backed by an ethical, cruelty-free, reef-safe formula, but some find value elusive amid inconsistent results. For shoppers craving customization with a conscience, Prose invites experimentation—but more user insights are needed before calling it a clear-cut winner.

Prose Custom Shampoo
Prose Custom Shampoo
Prose Custom Shampoo
Prose Custom Shampoo
Prose Custom Shampoo
Prose Custom Shampoo
Prose Custom Shampoo
Prose Custom Shampoo
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84
FIT
79
EXPERTS
TBD
USERS
78
VALUE

Benefits

🎯
Personalized fit

Tailored formula matches your scalp and hair needs, reducing guesswork and wasted products.

🧴
Gentle non‑stripping wash

Cleanses without drying, leaving hair soft and preserving natural oils after shampooing.

✨
Smoother, frizz‑controlled hair

Fermented extracts and humectants visibly smooth strands and reduce frizz for everyday style.

🐰
Ethical, transparent brand

Cruelty-free, reef-safe formulation with clear ingredient info, easy to feel good using.

Trade-Offs

🔥
Scalp dryness or irritation

Some users report repeated dryness, itchiness, or flaking after regular washes.

😬
Tangles and poor slip

Conditioner can lack slip, causing tangles and rough detangling in the shower, possible breakage.

🔁
Inconsistent results over time

You may need to retake quizzes and tweak formulas repeatedly to get steady results.

Prose Custom Shampoo

Ingredient Insights

Alternatives

Prose Custom Shampoo offers gentle, personalized care with a sulfate‑free, SkinSAFE formula that preserves scalp safety and ethical credentials, yet leans on refined isolates and surfactant chemistry—trading ingredient minimalism and raw‑material purity for targeted performance. Preserve targeted efficacy vs. trade processing. Alternatives: solid shampoo bars, saponified plant oils; and herbal powder cleansers like shikakai/soapnut.
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Publications

1 LEADING PUBLICATION REVIEWS


77
Logo of Reviewed

Reviewed highlights Prose Custom Shampoo’s personalized approach to hair care, emphasizing its thorough consultation process and ingredient customization tailored to individual hair needs. The review conveys a cautiously positive tone, appreciating the brand’s commitment to natural, sulfate-free formulas and the detailed survey that informs product creation. Testers with different hair types found mixed results: the Pre-Shampoo Scalp Mask was praised for effectively removing buildup, and the shampoo and conditioner received favorable feedback from one tester for moisturizing and defining curls without stripping natural oils. However, other products like the hair oil and curl cream fell short of expectations, with criticisms about texture, moisture delivery, and frizz control. While Prose’s customization is more nuanced than it appears online, some testers felt the benefits did not significantly surpass those of more affordable, widely available products. Overall, the review recognizes Prose’s innovative concept and quality ingredients but stops short of an enthusiastic endorsement, suggesting it may be worth trying for specific needs rather than as a universal solution.

By Jessica Teich; Cassidy Olsen; Sara Miranda

April 15, 2024Visit Source →
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YouTube

13 LEADING EXPERT & INFLUENCER REVIEWS


92
Youtube IconSwavy Curly Courtney

Swavy Curly Courtney enthusiastically praises Prose Custom Shampoo for its effective, gentle cleansing and personalized formulation tailored to her oily, wavy hair. She highlights the pre-shampoo mask’s oil-absorbing benefits, the shampoo’s rich lather, and curl-friendly, silicone-free ingredients. While fragrance strongly influences her preference, she finds the product balanced, hydrating, and tangle-reducing.

August 13, 2021
66
Youtube IconBiancaReneeToday

Bianca Rene praises Prose Custom Shampoo’s personalized, silicone-free approach and appealing fragrance, highlighting the detailed customization process. However, she expresses disappointment with the conditioner’s lack of slip and moisturizing power, especially for curly hair, and questions the high price for small bottle sizes. She suggests it may suit straighter hair better.

November 11, 2018
86
Youtube IconBekah: Your Professional Hairstylist

Bekah praises Prose Custom Shampoo for its personalized formulation, rich lather, and quality ingredients, especially benefiting wavy to curly hair types seeking moisture and curl definition. She values the in-depth online test and luxurious scent but finds the pre-shampoo mask less essential. Overall, she rates it an 8/10, favoring it over Function of Beauty for premium quality.

January 18, 2022
78
Youtube IconCooper Neu

Cooper Neu praises Prose Custom Shampoo for its thorough, personalized questionnaire and natural, cruelty-free ingredients, highlighting the unique hair mask as a standout. However, she notes the shampoo caused more tangles and limited fragrance options. She prefers Function of Beauty’s thicker formula and fragrance but appreciates Prose’s science-backed customization.

April 22, 2018
93
Youtube IconGood Morning America

Katrina Stapleton praises Prose Custom Shampoo for delivering consistently soft, healthy, and manageable hair throughout her 30-day trial. She highlights the product’s multi-step system—including shampoo, conditioner, mask, and oil—and notes improved hair texture and compliments from others, though she mentions minor scalp dryness as a small drawback.

November 18, 2019
91
Youtube IconLo Irene

Lo Irene praises Prose Custom Shampoo for its personalized, multi-benefit formula that effectively addresses her sensitive, oily scalp and hair concerns like frizziness and brassiness. She values the sulfate-free cleansing and scalp mask’s calming effects but suggests improvements in packaging—especially for the scalp mask and recycling options.

September 29, 2021
78
Youtube IconJasmine Klein

Jasmine Klein praises Prose Custom Shampoo for its personalized, clean formulation and effective mild cleansing, highlighting its cruelty-free, sulfate-free, and ingredient transparency benefits. She values the leave-in conditioner most but finds the conditioner less immediately hydrating. While appreciating the customization and ethical focus, she notes the price and small conditioner size as potential drawbacks.

May 12, 2025
78
Youtube IconLinneaNelsonVlogs

Linnea Nelson Vlogs praises Prose Custom Shampoo and hair care for its personalized formulas and effective curl cream and hair oil, which improved her dry, frizzy hair over six months. She values the ability to retake the quiz and adjust products but criticizes the expensive, inconvenient pre-shower scalp mask and inconsistent scents.

September 5, 2022
77
Youtube IconNancy Arnstein

Nancy Arnstein shares a cautiously positive review of Prose Custom Shampoo, praising its smoothing and hydrating effects when using the updated formula with a preferred fruity scent. However, she criticizes the initial formula for causing oily scalp and dryness, and highlights frustrating customer service and limited fragrance options, urging improvements in support.

April 1, 2022
76
Youtube Icon2 Chicks Going Green

Amanda from 2 Chicks Going Green offers a measured, honest review of Prose Custom Shampoo, appreciating its personalized formulation and ethical values but noting limited hair improvements and a scent she didn’t enjoy. She highlights the shampoo’s mild lather and good hydration but criticizes plastic packaging and the curl cream’s greasiness, ultimately hesitating to repurchase.

August 27, 2020
56
Youtube IconAmber Rose Miles

Amber Rose Miles praises Prose Custom Shampoo’s personalized approach and conditioner softness but finds the overall results underwhelming. She appreciates the pre-shampoo mask’s detangling effect but notes limited volume, curl definition, and long-term excitement. Despite liking the brand’s concept, she ultimately cancels due to price and modest hair improvements.

September 20, 2021
84
Youtube IconAshley1_ N_only

Ashley1_N_only praises Prose Custom Shampoo’s personalized hydration focus and gentle cleansing without stripping, appreciating the pleasant scent and good slip from the conditioner. She notes the styling gel’s strong hold with slight crunch and minor lint but values the curl definition. Her tone is hopeful and engaged, planning extended use to assess lasting hydration.

October 20, 2024
66
Youtube IconNicole Kaylene

Nicole Kaylene praises Prose Custom Shampoo’s personalized approach and ethical packaging but expresses disappointment with its performance on her bleached blonde hair, citing greasiness and a dull finish. She values the excellent customer service and refund policy but finds the trial-and-error process and high price challenging for her needs.

October 18, 2024
Forum Icon

Forum Reviews

CUSTOMER REVIEWS FROM 1 FORUM


45
Logo of Reddit

Reddit users express mixed experiences with Prose Custom Shampoo, highlighting its personalized approach and sustainability efforts as positives. Some praise its effectiveness in improving hair texture, reducing frizz, and addressing specific scalp issues, appreciating the customizable formulas and responsive customer service. However, many report adverse effects such as dryness, increased hair shedding, and scalp irritation, with some frustrated by the subscription model’s auto-renewal and difficulty in cancellation. While a few long-term users find value in the product, new shoppers are often cautious due to inconsistent results and the high price point, leading to a divided overall sentiment.

Many comments

Scales Icon

In-Depth Review

Highlights Icon

Highlights

  • •
    Personalized formulations
    Marketed as tailored to individual hair needs.
  • •
    Mild sulfate‑free cleansing
    Designed to cleanse using a gentle surfactant.
  • •
    Pre‑shower scalp mask
    Promoted as an effective buildup‑removing step.
  • •
    Skincare‑adjacent active blend
    Advertised to include AHA and hyaluronic acid.
  • •
    Ethical and reef‑safe positioning
    Company highlights its cruelty‑free, reef‑safe formulation.
  • •
    Ingredient transparency and advanced extracts
    Promoted as listing detailed ingredients and botanicals.
Considerations Icon

Considerations

  • •
    Poor conditioner slip for many users
    Leads to tangles and difficult detangling.
  • •
    Inconsistent performance across users
    Results vary; many retake quizzes and tweak.
  • •
    Reports of scalp dryness or irritation
    Some users experienced itchiness or flaking.
  • •
    High cost and small bottle sizes
    Price and value cause hesitation to repurchase.
  • •
    Limited and inconsistent fragrance options
    Scent preferences and consistency drew complaints.
  • •
    Packaging and subscription friction
    Users noted inconvenient mask packaging and auto‑renewals.

While real-world feedback on this personalized shampoo remains somewhat limited, its innovative approach is hard to ignore. Positioned as a premium, sulfate-free cleanser that marries skincare science with haircare needs, it promises mild yet effective cleansing through Sodium Lauroyl Methyl Isethionate’s rich foam and easy rinsability. Designed for those craving tailored hydration and scalp renewal, it blends humectants like glycerin and hyaluronic acid with gentle exfoliating AHAs—though the latter calls for caution if you have sensitive skin. With a standout SkinSAFE 91 allergen rating and cruelty-free credentials, it appeals to eco-conscious users seeking both performance and peace of mind. However, subtle quirks in texture and conditioning slip might challenge curl lovers chasing effortless detangling bliss. Whether your priority is soothing scalp care or unlocking smoother strands without harsh sulfates, these features could redefine your routine—just don’t skip the fine print on customization nuances before committing. Ready to see how this bespoke formula stacks up? Let’s explore what really sets it apart.

Prose Custom Shampoo

Hydration and Conditioning Efficacy

When it comes to hydration, this shampoo flaunts an impressive blend of humectants like glycerin and hyaluronic acid designed to keep strands quenched. Yet real-world feedback paints a nuanced picture: while many praise softening effects and frizz control, others lament inconsistent conditioning slip leading to tangles—especially curly-haired users seeking effortless detangling bliss. The multi-benefit promise holds water in part; it's a fine dance between moisturizing powerhouses and occasional user frustration over conditioner performance nuances.

Scalp Exfoliation (AHA Effect and Risk)

Infused with alpha hydroxy acids (AHAs), the shampoo boldly ventures into skincare territory by offering gentle exfoliation aimed at refreshing your scalp landscape. This innovation can smooth texture and reduce buildup—a definite win if you’re prone to dullness or clogged follicles—but beware heightened sensitivity risks from AHA's potency especially if you have delicate skin. Experts tiptoe around this feature as both boon and potential bane; patch testing is key before letting those AHAs work their magic daily.

Cleansing Performance (Foam & Rinsability)

Dive into the cleansing world where Sodium Lauroyl Methyl Isethionate reigns supreme as a mild yet effective surfactant delivering that coveted rich foam without stripping natural oils. Users and experts applaud its easy rinsability, ensuring no residue drama, making hair feel clean but not squeaky dry. While some report scalp dryness, this ingredient’s gentle touch largely supports claims of a soothing cleanse—perfect for sensitive scalps craving balance between cleanliness and comfort. It’s clear the formula aims to marry luxury lather with scalp-friendly finesse.

Sensitivity and Allergen Profile

With an enviable SkinSAFE 91 rating, the formulation stakes its claim on being free from most common allergens—a big relief for sensitive scalps craving peace of mind amidst beauty chaos. Cruelty-free credentials bolster ethical appeal further enhancing user confidence in safety standards upheld here. Still, anecdotal reports remind us sensitivities vary widely; some individuals experience dryness or irritation despite these efforts underscoring that personalized hair care isn’t just marketing fluff—it’s essential for navigating individual tolerance thresholds safely.

Prose Custom Shampoo

Conclusion

Real-world whispers about this shampoo are still gathering, but its blend of mild cleansing with rich foam and easy rinsability leaves a clear impression: it’s designed for those who want clean without the sting. The cocktail of humectants promises solid hydration, though some users wrestle with conditioner slip that tangles more than untangles. The scalp exfoliation via AHA adds a clever skincare twist—effective yet demanding caution for sensitive scalps wary of irritation. Its standout SkinSAFE allergen profile scores high on peace-of-mind factors, while texture and viscosity sit at an intriguing crossroads between science and sensory pleasure. Ingredient-wise, the formula balances actives like hyaluronic acid against botanical extras to deliver a thoughtful dose of haircare innovation. This shampoo suits those ready to experiment with customization in pursuit of tailored results—not ideal if you crave instant gratification or fuss-free simplicity—but it certainly carves out space as an ethically minded multitasker worth considering among premium picks.

Feature Scores Icon

Feature Scores

This reflects reviews and ratings from established critics, journalists, and users who have evaluated the item. Their opinions provide a comprehensive assessment.

Performance

Cleansing Effectiveness

4/5

Lather Quality

4/5

Moisturizing Performance

4/5

Scalp Soothing

3/5

Color Protection

3/5

Strengthening

3/5

Residue-Free Rinse

4/5

Value

Price to Quality Ratio

3/5

Concentration

3/5

Availability

4/5

Design

Packaging Aesthetics

4/5

Dispensing Control

3/5

Bottle Ergonomics

3/5

Health

Ingredient Transparency

5/5

Sulfate-Free Formulation

5/5

Paraben-Free Formulation

4/5

pH Balance

TBD

Low Fragrance Allergen Load

4/5

Safety

Low Eye Irritation

3/5

Microbial Contamination Controls

TBD

Regulatory Compliance

4/5

Sustainability

Recyclable Packaging

3/5

Biodegradability

3/5

Sustainable Sourcing

3/5

Refill Availability

2/5

Experience Style

Scent Variety

3/5

Customizability

5/5

Ease of Use

4/5

Specifications Icon

Specifications

This section outlines the product's key facts, covering essential features, details, dimensions, materials, and any unique characteristics that define its functionality and usability.

Performance

Value

Design

Safety

Sustainability

Experience Style

Question Mark Icon

Frequently Asked Questions


4 Questions