BMW 7 Series (2027)

Autogefühl is highly impressed by the 2027 BMW 7 Series, especially its exceptionally comfortable executive rear seating. Thomas praises the plush ergonomics, fully reclining calf-rest setup, futuristic Panoramic Vision cockpit, broad powertrain range, and improved i7 battery. He considers it marginally more comfortable than the Mercedes S-Class, while acknowledging the Mercedes has quieter high-speed refinement, better rear controls, and stronger rear-wheel steering. Criticisms include polarizing steering-wheel design, overly screen-dependent controls, sluggish electric doors, limited Veganza seat cooling, and charging that remains modest at 400 volts. Overall, he views both sedans as still being at the top of the luxury class.

Joe Achilles is impressed by the 2027 BMW 7 Series, especially its dramatically improved front styling and exceptionally comfortable rear cabin. His former chauffeur experience makes the praise for the head cushions, lounge-like seats, and updated 8K Theater Screen especially credible. He also appreciates the high-quality materials, though he criticizes the increasingly minimalist side profile, plastic dashboard trim, scratch-prone piano black, electronically controlled vents, and loss of BMW’s excellent iDrive controller. Overall, he views the facelift as a major improvement and a superb chauffeur car, despite some technology choices he considers unnecessary.

Tom Baker is strongly impressed by the 2027 BMW 7 Series, calling it a compelling candidate for the world’s best luxury car. He praises its strikingly updated exterior, exceptional materials, comfortable rear cabin, improved power doors, and especially the Neue Klasse-inspired interior with BMW Panoramic Vision and the upgraded 31-inch Theater Screen. He also appreciates the model’s blend of refinement and agility, plus its broad gasoline, plug-in hybrid, and electric lineup. His reservations are limited: the interior may alienate traditionalists, charging remains below 800-volt standards, and he has not yet road-tested this facelift.

OnlyBimmers is highly impressed by the 2027 BMW 7 Series, especially its exceptionally plush executive rear seats and genuinely spacious legroom. The review praises the futuristic cabin, Panoramic Vision, excellent thumb grips, customizable driving modes, soft-close doors, and immersive Bowers & Wilkins audio. The rear theater screen’s built-in YouTube access is a useful upgrade, while the trunk handles bulky luggage well. Criticisms are measured: the design may divide opinion, physical climate controls are missed, Veganza seats lack cooling, some blind controls are awkward, and the sound system trails Porsche’s Burmester setup.

Luxe Fleet is strongly positive on the 2027 BMW 7 Series, calling it the smarter buy for technology, design, and value. The refreshed 740’s inline-six, standard Panoramic iDrive, passenger display, distinctive dual-finish paint, and i7’s impressive range and charging speed earn particular praise. BMW’s cleaner styling is preferred to the S-Class’s polarizing front end, while the cohesive, screen-heavy cabin feels thoughtfully designed rather than excessive. Still, the Mercedes wins for combustion performance, rear-seat indulgence, and advanced suspension technology, and BMW’s decision to drop Level 3 driving is a meaningful drawback. Overall, the BMW is enthusiastically recommended for tech-focused buyers.

Seb On Wheels is overwhelmingly enthusiastic about the BMW i7, calling it a luxury “battleship” and a personal home run. He praises its exceptionally quiet, cushioned ride, agile-feeling rear-wheel steering, effortless 544-hp performance, and genuinely first-class rear cabin with reclining massage seats and the 31.3-inch theater screen. He also appreciates the elegant build quality and chauffeur-ready comfort. Reservations are limited but useful: the i7 is extremely expensive when optioned, its interface can feel cluttered, haptic controls are fiddly, and its weight becomes apparent during aggressive cornering. Overall, he considers it perhaps the most refined and comfortable EV available.

Marouane Bembli is moderately positive about the 2027 BMW 7 Series facelift. He sees the renderings as a clear visual improvement, especially the less-busy grille, slimmer headlights, better DRL-to-grille connection, and more dynamic taillights. Still, he remains critical of the retained split-headlight layout and feels the tall EV-like proportions need lowering, large wheels, and darker lower-body graphics to look properly grounded. His view is thoughtful rather than excited, and he expects the more dramatic Neue Klasse-inspired redesign to arrive with the next generation.

Izzy Hammond is highly enthusiastic about the 2027 BMW 7 Series, especially its bold, monolithic styling and luxury focus. She admires the chunky proportions, extensive paint and interior customization, hand-painted detailing, and new gloss-and-matte finishes. Inside, the rear passenger experience impresses her most, with a cinema-style screen and video-call capability that make the car feel closer to a Rolls-Royce, Bentley, or Maybach than a traditional driver-focused BMW. Her only real criticism is the divisive front and rear design, though she treats that as part of its character.